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About Us
the Articulate Team: consultants
the Articulate Team: Project-Development Associates
What Makes Articulate Unique: Benefits to Associates
Ideal Client Profile: Business
Ideal Client Profile: Government
Ideal Client Profile: Non-profit
Articulate Consultants Articles
KEY MESSAGES
The Articulate Consultants Overview of Key Messages
Three Reasons Why Independent Businesses Need Authentic Key Messages To Succeed
Key Message Blunders Part 1: Presumptuous Use of Your
Key Message Blunders Part 2: Over-promising
Key Message Blunders Part 3: Promoting Features That Do Not Provide Compelling Benefits
Key Messages Blunders Part 4: Getting It Wrong
Marketing Tip: Avoid Direct Competition
MARKETING & BRAND LOYALTY
Authenticity Rules: A Reality Check for Creative Advertisers
Authenticity Rules: What Problem Do You Solve?
Social Media for Small Business: 52 Points Toward An Informed Decision
How to Increase Cost-effectiveness in Small Business Marketing
NEWSLETTER PROBLEM SOLVING
Do Not Write Your Own Newsletter. We Already Know You’re The Experts.
The Story of Lynne & Dave: Investment Advisor Newsletters
Why Most Newsletters Don't Work part 1: Success and How to Monitor It
Why Most Newsletters Don't Work part 2: For Effective Newsletter Content, Get Real
COMPELLING ELEVATOR SPEECH
What Makes A Compelling Elevator Speech: Escaping or Avoiding Pain
In A Compelling Elevator Speech, Say Why People Buy from You
A Compelling Elevator Speech: The Real Thing Happened to Me
The Elevator Speech That You Whisper
Use A Compelling Elevator Speech to Hook New Prospects
PROGRESSIVE BUSINESS PRACTICES
Questioning the Billable Hour: Seven Industries
The Carpenter’s Invoice: A Parable about Pricing
The Sketch Artist: A Parable about Pricing
Take a Hike, Or At least Go for A Walk
In Financial Services, You Can Smile Harder and Give Away Gifts, but Loyalty is Heartfelt
ARTICULATE WORDSMITH
A Wordsmith's Manifesto Part 1: Aiming for Claritas
A Wordsmith's Manifesto Part 2: “I couldn’t have said it better myself!”
A Wordsmith's Manifesto Part 3: Craft versus Content
The Whole Picture: “The future of the book is the blurb”
Writing as You Speak: Writer’s Boon, Reader’s Bane
How to Distinguish A Conscientious Editor from An Insensitive Butcher
Nine Reasons to Pay A Pro Editor to Review Documents for Publication
Case Study
Newsletter-based Referral Program for Personal Injury Law Firm
Established in your field but new to self-employment?
Shopper Experience Improved and Costs Cut for Grocery Retailer
Joe's Hotdogs
Videos for Joe's Hotdogs by Glenn R Harrington
Listen to Joe's Hotdogs as told by Glenn R Harrington
Transcript to Joe's Hotdogs by Glenn R Harrington
The Joe's Hotdogs blog (external website in new window)
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