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Marketing

Get more good clients. Keep more good clients.

Marketing succeeds when the right number of the right people steadily invest in the experience you offer. Sometimes it needs to be fresh. Sometimes it needs to be familiar. In any case, Good marketing spreads awareness of key messages in compelling ways.

Indeed, authentic, meaningful key messages (e.g. name, motto, slogan) can transform marketing strategies and tactics, improving results broadly. This is an Articulate specialty.

It must be recognized, however, that strategic idea development and communications comprise a critical component of marketing while marketing is itself much broader. Indeed, marketing encompasses everything that connects service providers and product manufacturers to their final consumers.

While marketing per se is so broad, marketing succeeds when the right number of the right people steadily invest in the experience you offer. Good marketing also fosters brand loyalty so that people will bypass competitors to come to you.

In many fields, it takes multiple contacts over a sufficient span of time to transactionlly begin a busines relationship. These factor into cost per sale and affect net profit per client or customer.

The best sources of low-cost business are:

• increased business per client or greater depth of relationship.
• increased longevity of service through high loyalty and low attrition.
• qualified referrals from clients and suppliers.

Articulate never loses focus on attracting more profitable business in these ways.

From well-established companies to the newly self-employed, successful marketing is often brand-focused. More business per client, client loyalty, and qualified referrals follow. These support stable growth and success for comanies that invest wisely in brand-focused marketing.

To ensure that key messages are authentic and effective, it is essential to find out how people view your business. Their perspectives. Their words.

Articulate's experts can integrate that market intelligence into customer-retention and sales strategies to increase profit and increase market share. Articulate marketing. Effective marketing.

Good brand-focused marketing tends to be most effective over time as a brand establishes and adaptively maintains a distinct position in its market and builds its own equity.

With significant depth and breadth of expertise within its focus, Articulate Consultants can be a valuable ally in successful marketing. Indeed, Articulate's contributions have led to more profitable new business for a medium-size retail chain and for for the sole proprietors of various small professional service firms.

People want to know what problems you solve. They need you to tell them what you can do for them. The answer to that question is essential. Then, a good marketing plan implemented with good project management can make the most of it.

For people who need help with a marketing plan, Articulate offers intelligent, experienced strategic consulting, research and writing, and reliable project management.

Professionals who want to hit their targets and are willing to aim high Articulate for unbiased expert help with brand-focused marketing rooted in the effective communication of authentic key messages.

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I want to book a FREE discovery session to explore how Articulate Consultants can help me to meet my business communications challenges.

serving Canada and the USA

from Victoria, British Columbia, Canada

When the clock on the wall of Articulate Consultants says 12:00 noon,

then clocks in Charlotte, North Carolina say 3:00 PM.

© Glenn R. Harrington  /  Articulate Consultants Inc.