Articulate's good advice and professional service generated exactly the results I hoped for.

BILL JONES, INVIS FINANCIAL GROUP

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authentic key messages, client loyalty, marketing differentiation, client referrals, public relations
strategic marketing, brand management, business consulting, wordsmith, editorial services

The Articulate Niche

Articulate your key messages.

Since 1996, Articulate Consultants has worked with independent businesses that aim to get more good sales at lower cost per sale.

In achieving this, Articulate clients fulfil more of their business potential through refocused marketing based on authenticated key messages and improved cost-effectiveness.

Two complementary strengths accompany this consulting expertise:

sharp wordsmith services.
reliable, leadership-infused project management.

Independent businesses seeking to improve the cost-effectiveness of their marketing through meaningful differentiation are not Articulate's only clients. People in government and in non-profit organizations also have needs that match Articulate's strengths.

The bottom line for people in business is that Articulate helps to attract more profitable business more cost-effectively, generally by improving business-per-client. This comes about in three main ways:

increasing sales through greater client loyalty.
increasing sales through more qualified referrals.
increasing sales though more focused market positioning that broadens geographic reach.

The main benefit to people in government is that Articulate has been a reliable resource for excellent editorial services since 1996. This mainly takes the form of making editorial improvements to multi-author documents. It also includes a history of technical writing (e.g. user manuals, compliance guides). In both cases, improved communication increases effectiveness while outsourcing to experts avoids upsetting people internally.

The top reason why people with non-profits go to Articulate is that Articulate brings incisive strategic thinking to public relations and marketing challenges, helping to address various communications challenges effectively, often with unexpected elements of strategy and implementation.

Whatever client Articulate serves, the firm consistently lives up to its motto: bright minds, clear communication in accord with good values.

There are many business people who feel confident in their understanding of what their company does, how their clients feel about them, and where the company is going. Often, they also feel that they have a good understanding of their market, including their competition, and how their company is unique. Yet, the same confidence often leads to aggravation.

For example, they find it frustrating to learn that their own repeat customers also deal with their competitors. They find it annoying that they go to great lengths to provide great service, great selection, and great prices while their market still seems fickle and disloyal and may turn to inferior alternatives. Otherwise, they might talk to people who match their client profile and find that their company’s key points of differentiation are not known. Reasons for brand loyalty are a mystery.

Since 1996, Articulate Consultants has provided relief to business people in various fields by working with them:

to identify and articulate their ideal client profile(s).

to listen to real client experience directly from people who match their ideal client profile(s).

to distil that market intelligence into meaningful, authentic key messages.

to use those key messages to help tailor their marketing and improve brand management.

to gain more profitable business from new and current clients.

Having participated in these five steps as appropriate, Articulate's business clients enjoy:

deeper client, staff, and supplier loyalty.

true differentiation from competitors.

increased effectiveness at fulfilling their basic mission.

greater overall success including increased profits.

Would that be important to you?

There are many professionals in government and non-profit agencies who struggle to communicate effectively to their target markets or stakeholder groups. From social service agencies that need to connect meaningfully with their clientele to government offices that need to make their work accessible to the public, many people have difficulty communicating so that their messages are meaningful to and effective with the people they most need to reach. They also want their communications to reflect well on them. Their documents need Articulate's cut-and-polish expertise.

Since 1996, Articulate has provided incisive consulting and expert wordsmith services supplemented by attractive graphic design, formatting, and layout. These services help to ensure authentic, efficient, effective communications to target audiences while portraying consistent professionalism.

Would that interest anybody you know?

Do you have a problem that Articulate Consultants could help to solve?

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I want to book a FREE discovery session to explore how Articulate Consultants can help me to meet my business communications challenges.

serving Canada and the USA

from Victoria, British Columbia, Canada

When the clock on the wall of Articulate Consultants says 12:00 noon,

then clocks in Calgary, Alberta say 1:00 PM.