Articulate's good advice and professional service generated exactly the results I hoped for.

BILL JONES, INVIS FINANCIAL GROUP

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for A Wordsmith's Manifesto pt. 1.

Click on the girl
for a Compelling Elevator Speech.

Click on the archer
for Key Messages.

Click on the newsletter doctor
for newsletter problem solving.

Click on the wordsmith
for Articulate

editorial services.

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for the site map + links to articles.

The Articulate Niche

Simple, focused key messages make communication effective.

Clear, authentic, meaningful key messages are a starting point for success for any enterprise that serves people. Once an organization's key messages are validated as on-target, then propatating those key messages requires truswtorthy editorial services and efficient project management. Articulate Consultants integrates this trio of services in its focus on working with professionals in service-providing businesses, non-profit agencies, and government.

There are many business people who feel confident in their understanding of what their company does, how their clients feel about them, and where the company is going. Often, they also feel that they have a good understanding of their market, including their competition, and how their company is unique. Yet, the same confidence often leads to aggravation.

For example, they find it frustrating to learn that their own repeat customers also deal with their competitors. They find it annoying that they go to great lengths to provide great service, great selection, and great prices while their market still seems fickle and disloyal, often turning to inferior alternatives. Otherwise, they might talk to people who match their client profile and find that their company’s key points of differentiation are not known. Reasons for brand loyalty are a mystery.

Since 1996, Articulate has provided relief to business people in a variety of fields by working with them:

to listen to real client experience, right from the mouths of their customers.
to distil that market intelligence into meaningful, authentic key messages.
to use those key messages to tailor their marketing efforts and manage the client experience.

For new clients of Articulate Consultants, the work described in these three points transforms marketing and brand management, enlightening strategy, guiding tactics, and improving returns.

For on-going Articulate clients, Articulate's continuing involvement in these three areas helps to maintain compelling authenticity in their marketing and brand management. This helps to deepen the loyalty of clients, staff, and suppliers thereby increasing the stability, resilience, and adaptability of the operation itself.

Through Articulate's expert focus, Articulate clients enjoy:

deeper client, staff, and supplier loyalty.
true differentiation from competitors.
increased effectiveness at fulfilling their basic mission.

Would that be important to you?

There are many professionals in government and non-profit agencies who struggle to communicate effectively to their target markets. From social-service agencies that need to connect meaningfully with their clientele to government offices that need to make their work accessible to the public, many people have difficulty communicating so that their messages are meaningful and effective to the people they most need to reach. They also want their communications to reflect well on them. Their documents need Articulate's cut-and-polish expertise.

Since 1996, Articulate has provided incisive consulting and expert editorial services supplemented by attractive graphic design to ensure that such professionals do communicate authentically, effectively, and efficiently with their target audiences while portraying consistent professionalism.

Would that interest anybody you know?

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When the clock on the wall of Articulate Consultants says 12:00 noon,

then clocks in Montreal say 3:00 PM.