Problems that Articulate Consultants help to solve.
Articulate works with self employed individuals who:
- need to distinguish their unique value as an enterprise and not be perceived as merely another individual.
- wonder how to build a company based on their own professional strengths that does not depend on their own constant involvement.
- struggle to develop brand equity in their own name.
Articulate works with management teams, boards, and committees who:
- struggle to define or redefine their organizational mission meaningfully and effectively.
- have difficulty differentiating their products and services in terms of client experience.
- get frustrated trying to identify convincingly their unique value proposition or ideal client profile.
Articulate works with the managing partners of law firms who:
- feel disappointed at the lost opportunity when they learn that a client went to another firm to address needs that their own law firm could have handled competently.
- feel exasperated that the best options for advertising tend to be crowded with law firms, making the cost high for an ad that might not pay for itself.
- have a sense of loss when a case is settled and the client is happy but is not likely to come back or provide referrals.
Articulate works with people in the public service (government) who:
- get concerned when they’re involved in a multi-author document and each author has followed different standards, risking a final draft that’s embarrassingly inconsistent.
- want to avoid documents that they develop going before the public eye and not reflecting their work as well as possible.
- just want to focus on getting good content into important documents and not have to worry about tidying up the structure, ensuring proper grammar everywhere, or getting all of the formatting just right.
Articulate works with business development managers from consulting firms who:
- hate writing proposals.
- resent the risks of working long and hard to prepare proposals for just a chance at a contract.
- get infuriated when they lose a contract to a competitor.
Articulate works with newsletter issuers who need to generate more results and who:
- feel discouraged that their newsletter is often deleted or recycled before it is read.
- feel resigned that their newsletter doesn’t really resound with their readers.
- are concerned that their newsletter doesn’t seem to make much difference to the bottomm line.
Articulate works with investment advisors who:
- feel disappointed about not getting enough 'face time' in the community to find prospects through personal networking, then encounter a low success rate when they do meet new people.
- agonize over lost business from clients not yet referred to them when an established client transfers their accounts to another province or state.
- regard themselves as having succeeded to a point of being exempt from active prospecting for new clients, yet secretly feel guilty about not growing their clientele to a higher level while active prospecting is essential to achieve the next level of success.
Articulate works with credit union marketers who:
- feel resigned about dealing with ad agencies that focus on their own creativity and winning awards for their campaigns but don’t seem to create real value for the members.
- get frustrated that the depth-of-relationship with many members could be greater but does not change while they take part their business elsewhere.
- constantly need to distinguish their unique value as a community credit union and not be perceived as merely an alternative bank.
Since 1996, Articulate Consultants has worked with a variety of people in multiple industries to solve these and various other problems. The list above is a representative sampling - not the full catalogue.
If you identify with any of the above, then call Articulate Consultants between 9 AM and 5 PM Pacific time at 250 383-5040 and ask for a free discovery session.
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