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Newsletter Doctor

Newsletter Problem Solving

Stretegic and tactical newsletter expertise

for authentic, effective business relationship development.

Most newsletters do not work. Because of this, Articulate’s Newsletter Doctor service came about in recognition that many newsletter issuers feel disappointed with:

• trouble maintaining consistent quality.
• difficulty issuing newsletters on time.
• low return on investment.

A newsletter that people receive but do not read can be worse than no newsletter at all. This is common with newsletters created with a free template and articles that do not communicate meaningfully from the issuer to the reader. E-mail newsletters particularly often create a feeling of burden or nuisance for subscribers. Then, clicking “unsubscribe” is not an act of brand loyalty.

Most newsletter issuers understand that frequent contact is good. Yet, fewer realize that meaningful contact with custom content at the right frequency is superior. An authentic, original company newsletter can boost reader engagement, brand loyalty, and per-client profitability – and breathe new life into inactive business relationships.

A newsletter that develops and maintains brand loyalty, deepens business relationships, and generates referrals reliably requires your involvement. Your readers can tell when you send them something that you are involved in creating. People recognize authenticity when they see it.

The trick, then, is to limit and leverage your involvement. That's where Articulate's newsletter experts can help. Articulate's principal consultant, Glenn R Harrington, has been an expert at this since 1996.

For people who need to develop and maintain hundreds of business relationships over time, the benefits of Articulate's expert involvement in client newsletters include:

• more business per client.
• more and better referrals.
• lower cost per sale.

Imagine an authentic, effective custom newsletter that provides meaningful contact with readers who welcome each issue. Imagine a nice, reliable net return on your investment. With Articulate, this is not just possible but likely.

Case Study: Newsletter-based Client Referral Program for Personal Injury Law Firm

A law firm specializing in disability and insurance law wanted clients whose cases had been closed to provide good referrals. Proving doubters wrong, they found that a newsletter focused on client relationship maintenance could generate qualified referrals.

Accurate case study includes details.

Click here to read the case study now.

Article: Why Most Newsletters Don't Work

             part one: Success and How to Monitor It

Some people think newsletters don’t work. Often, they’re right. This article discusses how to gauge and achieve newsletter success.

Includes tips on what numbers to watch.
Click here to read this article now.

Article: Why Most Newsletters Don't Work

             part two: For Effective Newsletter Content, Get Real

Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. Those not willing to give up on their client newsletter need to get real about newsletter content.

Includes tips on performance expectations and measures.

Click here to read this article now.

Article: Newsletter Pain or Pleasure?

Is a client newsletter a waste of time or a goldmine? This article discuses how it could be either, and supports an informed decision toward newsletter success.

Includes tips making a newsletter an engaging brand-management tool.
Click here to read this article now.

Article: Do Not Write Your Own Newsletter

            We already know you’re the experts.

Why not write your own newsletter? Because it’s not common sense. Newsletter and loyalty expert Glenn R Harrington explains how to do better.

Includes a simple formula for appropriate involvement ensuring authenticity.
Click here to read this article now.

Article: In Financial Services, You Can Smile Harder and Give Away Gifts,

  but Loyalty is Heartfelt

Good returns, smiles, and easy-to read statements are just the start for financial services professionals who seek resilient loyalty and better referals. Don't bother with rewards. Connect.

Not so much about newsletters per se as about the sincerity that should go into them.

Click here to read this article now.

Article: The Story of Lynne & Dave: Differing Approaches to Client Newsletters

This true story of two investment advisors contrasts two differing approaches to client relationship management and client newsletters. Compare the results.

Discusses the client newsletter as a tool of client relationship management.
Click here to read this article now.

NEW See also: Social Media for Small Business: 52 Points Toward An Informed Decision

Individuals and groups can book consulting by telephone with newsletter expert Glenn R Harrington of Articulate Consultants. Click here for booking information.

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I want to book a FREE discovery session to explore how Articulate Consultants can help me to meet my business communications challenges.

serving Canada and the USA

from Victoria, British Columbia, Canada

When the clock on the wall of Articulate Consultants says 12:00 noon, then clocks in Vancouver, BC also say 12:00 noon.

© Glenn R. Harrington  /  Articulate Consultants Inc.