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Newsletter Doctor

Authentic, Effective Newsletters

Frequent contact is good for client relationships. Meaningful contact with custom content is better. Indeed, an authentic, original client newsletter can help to increase client engagement, brand loyalty, and per-client profitability.

A newsletter that people receive but do not read can be worse than no newsletter at all. This is common with newsletters created from off-the-shelf content placed into a store-bought template.

A newsletter that develops and maintains client loyalty, that deepens business relationships, and that generates referrals reliably must be created with some involvement from you. After all, your readers could tell if you sent them something that you merely purchased.

The trick, then, is to limit and leverage your involvement in your newsletter. That's where Articulate's newsletter experts can help. Then, your newsletter could be a true business booster. Articulate's principal consultant, Glenn R Harrington, has been an expert at this since 1996.

For people who need to develop and maintain hundreds or thousands of engaged client relationships over time, the benefits from Articulate's expert involvement in client newsletters include: 

• more business per client.
• more referrals.
• lower cost per sale.

Imagine an authentic, effective custom newsletter that provides meaningful contact to readers who welcome each issue. Imagine a nice, reliable net return on your investment. With Articulate, this is not just possible but likely.

Since 1996, Harrington plus Articulate's staff and associates have guided the successful turn-around of many a client newsletter, as well as the launch of effective newsletters from people who have never issued a newsletter before. Articulate Consultants know how to create a newsletter that provides meaningful contact, fosters loyalty, and generates referrals.

Individuals and groups can book consulting by telephone. Click here for booking information.

Case Study: Newsletter-based Client Referral Program for Personal Injury Law Firm

A law firm specializing in disability and insurance law wanted clients whose cases had been closed to provide good referrals. Proving doubters wrong, they found that a newsletter focused on client relationship maintenance could generate qualified referrals.

Accurate case study includes details.

Click here to read the case study now.

Article: Why Most Newsletters Don't Work

             part one: Success and How to Monitor It

Some people think newsletters don’t work. Often, they’re right. This article discusses how to gauge and achieve newsletter success.

Includes tips on what numbers to watch.
Click here to read this article now.

Article: Why Most Newsletters Don't Work

             part two: For Effective Newsletter Content, Get Real

Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. Those not willing to give up on their client newsletter need to get real about newsletter content.

Includes tips on performance expectations and measures. Click here to read this article now.

Article: Newsletter Pain or Pleasure?

Is a client newsletter a waste of time or a goldmine? This article discuses how it could be either, and supports an informed decision toward newsletter success.

Includes tips making a newsletter an engaging brand-management tool.
Click here to read this article now.

Article: Do Not Write Your Own Newsletter

            We already know you’re the experts.

Why not write your own newsletter? Because it’s not common sense. Newsletter and loyalty expert Glenn R Harrington explains how to do better.

Includes a simple formula for appropriate involvement ensuring authenticity.
Click here to read this article now.

Article: The Story of Lynne & Dave: Differing Approaches to Client Newsletters

This true story of two investment advisors contrasts two differing approaches to client relationship management and client newsletters. Compare the results.

Discusses the client newsletter as a tool of client relationship management.
Click here to read this article now.

Individuals and groups can book consulting by telephone with newsletter expert Glenn R Harrington of Articulate Consultants. Click here for booking information.

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Discovery Session

I want to book a FREE discovery session to explore how Articulate Consultants can help me to meet my business communications challenges.

serving Canada and the USA

from Victoria, British Columbia, Canada

When the clock on the wall of Articulate Consultants says 12:00 noon, then clocks in Vancouver also say 12:00 noon.

© Glenn R. Harrington  /  Articulate Consultants Inc.