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Newsletter Doctor

Authentic, Effective Newsletters

Frequent contact is good for business relationships. Meaningful contact is better.

Some newsletters help their issuers to maintain resilient business relationships with hundreds or thousands of readers over years. Other newsletters just cause trouble to their issuers, who wonder if the newsletter has any positive effect on any of the readers.

Trying to transform a newsletter from the troublesome category to the business-booster category has created a lot of aggravation for many people who issue newsletters: franchisors, credit unions, pharmacies, associations/societies, investment advisors, and many others. This aggravation sometimes triggers attempts to fix newsletter troubles that do not really make the situation much better. Hence, a wholistic fix to solve newsletter problems becomes an unfulfilled wish.

Articulate’s newsletter doctor represents an experienced, educated, professional problem solver. One who can provide relief to newsletter pain and help to transform a newsletter from an anemic performer to a robust contributor to success.

With experience going back to the late eighties in small-distribution publications that communicate authentically from the publisher to the reader, Articulate's principal consultant, Glenn R Harrington, is an experienced, educated, professional newsletter problem solver. Harrington and his staff and associates have guided the successful turn-around of many a newsletter.

Since 1996, Articulate Consultants has been instrumental in fulfilling the wish to transform newsletters from troublesome to business-boosting.

For enterprises that need to maintain hundreds or thousands of business relationships as resilient over years, the benefits from Harrington's involvement in newsletters include:

lower cost per sale.
more referrals.
more business per client.

Imagine authentic, effective newsletters that provide meaningful contact to readers who welcome them each time.

Individuals and groups can book consulting by telephone with newsletter expert Glenn R Harrington of Articulate Consultants. Click here for booking information.

Case Study: Newsletter-based Client Referral Program for Personal Injury Law Firm

The rainmaker with a law firm specializing in disability cases wanted clients whose cases had been settled to provide good referrals. Despite doubters, she found a way.

Accurate case study includes details.

Click here to read the case study now.

Article: Why Most Newsletters Don't Work

part one: Success and How to Monitor It

Some people think newsletters don’t work. Often, they’re right. How to gauge newsletter success.

Includes tips on what numbers to watch.
Click here to read this article now.

Article: Why Most Newsletters Don't Work

part two: For Effective Newsletter Content, Get Real

Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. Those not willing to give up on their newsletter need to get real about newsletter content.

Includes tips on performance expectations and measures.
Click here to read this article now.

Article: Newsletter Pain or Pleasure?

Is a newsletter a waste of time or a goldmine? Read how it could be either.

Includes tips making a newsletter an engaging brand-management tool.
Click here to read this article now.

Article: Do Not Write Your Own Newsletter

We already know you’re the experts.

Why not write your own newsletter? Because it’s not common sense. Glenn Harrington explains.

Includes a simple formula for appropriate involvement ensuring authenticity.
Click here to read this article now.

Article: The Story of Lynne & Dave

This true story of two investment advisors contrasts two differing approaches to client relationships and newsletters. Compare the results.

Discusses the client newsletter as a tool of client relationship management.
Click here to read this article now.

Individuals and groups can book consulting by telephone with newsletter expert Glenn Harrington of Articulate Consultants. Click here for booking information.

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I want to book a FREE discovery session to explore how Articulate Consultants can help me to meet my business communications challenges.

serving Canada and the USA

from Victoria, British Columbia, Canada

When the clock on the wall of Articulate Consultants says 12:00 noon, then clocks in Vancouver also say 12:00 noon.