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SCROLL DOWN! Popular Tags newsletter best practices, newsletter performance, newsletter success, newsletter expert, newsletter ideas customer newsletter, member newsletter, newsletter design, client newsletter, newsletter writer
Authentic, Effective NewslettersFrequent contact is good for client relationships. Meaningful contact with custom content is better. Indeed, an authentic, original client newsletter can help to increase client engagement, brand loyalty, and per-client profitability. A newsletter that people receive but do not read can be worse than no newsletter at all. This is common with newsletters created from off-the-shelf content placed into a store-bought template. A newsletter that develops and maintains client loyalty, that deepens business relationships, and that generates referrals reliably must be created with some involvement from you. After all, your readers could tell if you sent them something that you merely purchased. The trick, then, is to limit and leverage your involvement in your newsletter. That's where Articulate's newsletter experts can help. Then, your newsletter could be a true business booster. Articulate's principal consultant, Glenn R Harrington, has been an expert at this since 1996.
For people who need to develop and maintain hundreds or thousands of engaged client relationships over time, the benefits from Articulate's expert involvement in client newsletters include:
Imagine an authentic, effective custom newsletter that provides meaningful contact to readers who welcome each issue. Imagine a nice, reliable net return on your investment. With Articulate, this is not just possible but likely. Since 1996, Harrington plus Articulate's staff and associates have guided the successful turn-around of many a client newsletter, as well as the launch of effective newsletters from people who have never issued a newsletter before. Articulate Consultants know how to create a newsletter that provides meaningful contact, fosters loyalty, and generates referrals.
Individuals and groups can book consulting by telephone. Click here for booking information.
Case Study: Newsletter-based Client Referral Program for Personal Injury Law Firm
Article: Why Most Newsletters Don't Work part one: Success and How to Monitor It
Article: Why Most Newsletters Don't Work part two: For Effective Newsletter Content, Get Real
Article: Newsletter Pain or Pleasure?
Article: Do Not Write Your Own Newsletter We already know you’re the experts.
Article: The Story of Lynne & Dave: Differing Approaches to Client Newsletters
Individuals and groups can book consulting by telephone with newsletter expert Glenn R Harrington of Articulate Consultants. Click here for booking information.
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serving Canada and the USA from Victoria, British Columbia, Canada When the clock on the wall of Articulate Consultants says 12:00 noon, then clocks in Vancouver also say 12:00 noon. © Glenn R. Harrington / Articulate Consultants Inc. |