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Deliver a Compelling Elevator Speech every time!

Imagine riding an elevator when one of the other passengers asks you, “What do you do?” You intend to step off at the next floor. You have about 30 seconds to answer the question. Can you answer so compellingly that you are asked for your business card before the elevator stops?

This is the test of an effective elevator speech: To be asked for your card by a stranger after a self-introduction that lasts no longer than thirty seconds.

This is especially important to people whose success depends on meeting people at events, requesting referrals, responding to referrals, and other forms of networking - lawyers, consultants, and the self-employed for example. Indeed, when people ask what you do, they are often most satisfied when you tell them what problems you solve.

Articulate not only provides coaching on how to answer the question, “What do you do?” effectively but also how to ask the same question as a part of in-person networking and sales.

The articles at the links below discuss the content and delivery of an effective elevator speech with elevator speech examples. Some people use these articles as a starting point toward success with their elevator speech. Some contact Articulate for coaching to ensure that their elevator speech is indeed compelling. Some are thrilled with the successes that follow.

What do you do?

Article: What Makes A Compelling Elevator Speech: Escaping or Avoiding Pain

When people ask what you do, do not talk about yourself. Rather, describe concisely the problems that you solve. Then, state that you help to stop or to avoid such pains. Now your business card is worth asking for.

Includes elevator speech samples.
Click here to read this article now.

Article: A Compelling Elevator Speech: The Real Thing Happened to Me

Linda O'Neil has an encounter in an elevator with Glenn R. Harrington, champion of the Compelling Elevator Speech. How to get strangers to ask you for your business card? The secret: A compelling elevator speech is not about you. It's about the pains you relieve.

Includes sample elevator speech.
Click here to read this article now.

Article: The Elevator Speech That You Whisper

When people ask what you do, describe emotionally the pains that you relieve. Whispering is the polite way to do that – and it really gets them to listen. Then, state that you rescue people from those pains. They’ll ask for your business card.

Includes elevator speech examples.
Click here to read this article now.

Individuals and groups can book Articulate's principal consultant Glenn R Harrington to speak live in person. Click here for booking information.

Individuals and groups also book coaching by telephone with Glenn R Harrington. Click here for booking information.

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