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Deliver a Compelling Elevator Speech every time!
Compel them to ask you for your business card in 30 seconds.
Imagine riding an elevator when one of the other passengers asks you, “What do you do?” You intend to step off at the next floor. You have about 30 seconds to answer the question. Can you answer so compellingly that you are asked for your business card before the elevator stops?
Succeed at this simple test.
This is the test of an effective elevator speech: To be asked for your card by a stranger after a self-introduction that lasts no longer than thirty seconds.
Make it meaningful to them.
This is especially important to people whose success depends on requesting referrals, responding to referrals, meeting people at events, and other forms of networking. Indeed, when people ask what you do, they are often most satisfied when you tell them what problems you solve then ask for a gauge of importance to them.
Make it work in context.
Articulate Consultants not only provides coaching on how to answer the question, “What do you do?” compellingly, but also how to ask the same question to start conversations that boost sales effectiveness through in-person networking.
Read all about it.
The articles at the links below discuss the content and delivery of a compelling elevator speech with real elevator speech examples.
What do you do?
Article: How To Make Networking Boost Your Sales Success
Article: What Makes A Compelling Elevator Speech: Escaping or Avoiding Pain
Article: In A Compelling Elevator Speech, Say Why People Buy from You
Article: A Compelling Elevator Speech: The Real Thing Happened to Me
Article: The Elevator Speech That You Whisper
Article: Use A Compelling Elevator Speech to Hook New Prospects
individual and group training
Individuals and groups book Articulate's principal consultant, Glenn R Harrington, to speak live in person at conferences and training sessions. Click here for booking information.
Individuals and groups also book coaching by telephone with Glenn R Harrington. Click here for booking information.
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© Glenn R. Harrington / Articulate Consultants Inc.