A Wordsmith's Manifesto pt. 1

Key Messages

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The Articulate Niche

critical analysis and alternative perspectives on

marketing decisions and their implementation


Articulate Consultants exists to serve people who long for their business and its offerings to be better understood by the right people and to conduct more mutually-profitable business with them.

Some business people aware that they suffer when not better understood by their market try to understand why on their own. Some resort only to their most-trusted colleagues. Then, they try either to solve the problem as soon as possible at lowest cost or to dedicate on-going effort assuming incremental progress best.

Articulate Consultants serves those who eventually deem it wiser to engage outside expertise for more comprehensive, expert assistance that can really make things better with good timing.

Decision-makers go to Articulate seeking:

  • to reassess fundamentally how they pursue marketing and loyalty objectives
  • to view their marketing and loyalty challenges differently, aware of the various perspectives of their market
  • to find simpler ways to achieve more and at lower cost.

Since 1996, people aiming to get more of the business they want cost-effectively have found satisfaction through Articulate's bright minds and clear communication.

bright minds

Articulate Consultants understand: It can be frustrating to struggle to express the right idea effectively. Typically, the right words make the idea itself clearer. Articulate Consultants can help.

clear communication

Once you have the right idea in the right words, then communicating effectively becomes simple. Yet, this is often easier said than done. Articulate Consultants can help.

marketing and brand management

Since 1996, Articulate Consultants has helped independent businesses to renew their value proposition and to integrate their marketing and brand management cohesively. This involves working together:

  1. to identify and to articulate ideal client profile(s)
  2. to listen to real client experience directly from people who match the ideal client profile(s)
  3. to distil that market intelligence into meaningful, authentic key messages
  4. to use those key messages in recalibrating marketing and brand management
  5. to gain more profitable business from new and current clients.

the bottom line: results

Having participated in this process collaboratively, clients of Articulate Consultants can enjoy:

  • deeper client, staff, and supplier loyalty

  • more meaningful differentiation from competitors

  • greater overall success including increased, more stable profits.

the unexpected, too

Fortunately, bright minds and clear communication sometimes create value in unexpected ways. For example:

  • the chiropractor who saved most of his budget for the brochure he requested when Articulate advised him not to order a brochure at all, then provided tips on patient-relationship-management that, once adopted and followed habitually, yielded better results at lower cost.
  • the grocer with six differently-themed shelf signs that saved hundreds of thousands of dollars per year after Articulate researched and advised on a comprehensively improved approach to shelf signs, including emphasis on the one shelf-sign theme distinct from all competing grocers. This arose as a spin-off while Articulate provided other services to the same client.
  • the dry cleaner who increased loyalty (higher value, more frequent service to identified customers) and net profits after halting a discount program and adopting new approaches to key messaging and pricing, all suggested by Articulate. This emerged while orienting Articulate to the business — an alternative to what the dry cleaner initially had in mind. Soon after and long after, the client enjoyed ongoing business growth and better net profits.

bright minds

Articulate Consultants creates distinct value in providing critical analysis, alternative perspectives, and informed advice — for example, to halt use of risky, low-return methods and to reduce efforts in highly-competitive arenas. As appropriate, Articulate personnel then work together with client personnel and suppliers to follow through on informed decisions, purposefully and adaptively seeking and witnessing the emergence of desired results.

clear communication

When a prospective new client contacts Articulate Consultants, Articulate's response, "What need do you hope to address by reaching out to us?" conveys equal sincerity and simplicity.

Click the link below to request a free discovery session.

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call 250 383-5040


Discovery Session

Request a FREE discovery session to explore how Articulate Consultants can help.



serving Canada and the USA

from Victoria, British Columbia, Canada


By appointment only.


© Glenn R Harrington  /  Articulate Consultants Inc.