article: Do Not Write As You Speak Key Messages
Custom wordcraft for clear, simple understanding.
Since 1996, Articulate’s best clients for wordcraft have understood that liking one’s own writing or having staff and peers applaud it does not guarantee the most effective reading experience for a target readership.
They typically accept that simple persuasion and useful instruction require basic English in straightforward presentation. Yet, they also see wisdom in entrusting an expert wordsmith with its creation.
keystrokes like archery
To articulate a simple message effectively requires sharp focus and respect for subtlety. It also follows a fundamental understanding of basic matters such as these questions raise:
Q: Is the objective to elicit specific action or to guide correct action?
Q: When a key message goes misunderstood, how costly can that be?
Q: If content is king, then how much content is good for business; how often?
Most people today encounter much more information communicated to them than people did in any prior era. Because of this, those aiming to achieve more through their marketing communications must strategically consider:
All that and more. We understand.
every word well chosen
Your own vocabulary can speak eloquently. Unlike software that applies artificial intelligence to make one-at-a-time suggestions, Articulate's bright minds aim first to comprehend your overall situation in context, then to incorporate words and concepts you already use effectively with your audience to facilitate clear communication.
Articulate wordsmiths, working with subject-matter experts, aim to optimize outcomes for both the nominal communicator of the message and each intended recipient of that message. With expert judgment, Articulate wordsmiths recognize what's better left unsaid and how to ensure that readers and listeners receive and retain key messages.
truly tailored communications
Others offer off-the-shelf "content" from catalogues of already-written articles. Some customize already-written "content" at another price range. In contrast, Articulate wordsmiths create greater value by crafting unique documents focused on each client communicating effectively with their own audience: easy reading intuitively recognized as authentic; not to be found elsewhere under another name.
eloquent plain English
To satisfy both marketer and market, effective marketing communications must be clear, concise, correct, and compelling. Key messages must also be timely, targeted, poignant, and persuasive. Developing a sharp understanding of the situation, then using plain English with good judgment, an Articulate wordsmith can be a great ally to communicate a meaningful message to any audience effectively.
Articulate a custom shop
Custom wordcraft integrates good judgment about what not to say as well as good judgment about what must be said. Whether crafting original documents from original source material or rewriting provided drafts into reader-ready renditions, Articulate wordsmiths aim for effective communication between each client and their own readers.
from first draft to final cut-and-polish
Articulate Consultants provides:
Need a speech writer or public-speaking coach? Articulate clients benefit from award-winning expertise in public speaking, too.
On every wordcraft project – promotional or persuasive, instructional or informative – Articulate wordsmiths aim to serve both the intended reader and the credited communicator of the message:
not like the others — since 1996
How Articulate Consultants differ from others who make similar claims:
expert wordsmiths ready to serve
An Articulate wordsmith writes or performs editorial cut-and-polish work only when he or she gets it. Articulate wordsmiths know how to help any readership get it. For clear, compelling communication in eloquently plain English, request a free discovery session. Click the link below.
serving Canada and the USA
from Victoria, British Columbia, Canada
By appointment only.
© Glenn R. Harrington / Articulate Consultants Inc.