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Do-it-yourself Pitfalls

Do Not Write As You Speak

 

To write as you speak can help to capture your thoughts. It can also help to overcome writer’s block. Many consider it the best approach to writing. Yet, a considerable proportion of their readers probably do not find their writing quite as splendid. Alas, writing as you speak can cause disastrous miscommunication. This article makes three arguments against writing as you speak and prescribes the qualities to look for in a professional wordsmith.

1. Good writing is economical.

Generally, we use more words to express ourselves when speaking than we normally would in writing. So, if you write exactly or mostly as if you were speaking, you probably demand more of your readers’ time and patience than necessary — while using more space. Thus, to write as you speak can be uneconomical and tempt your readers to skim.

Writing as if speaking, like serving a cake baked with additional ingredients not indicated in the recipe, introduces distractions from the preferred reading experience that would take the reader more directly to clear understanding. A professional wordsmith crafts the message with the awareness that communicating effectively in writing depends on economical use of well-chosen words.

 

2. Good writing is crafted for readers.

When we speak to listeners, we use inflections of voice to communicate effectively. When speaking in person directly to listeners, we generally include gestures and in-the-moment responses to listener feedback also. Yet, when you transcribe what you would speak to a listener, you preserve the words only — words chosen without the guidance possible in direct speaker-listener interaction, and with scant opportunity to capture inflections of voice. Information loss occurs.

This information loss could make your writing unnecessarily difficult for your readers to follow — especially readers who do not know you well enough personally to imagine your characteristic voice inflections and body language as they read. Writing as you speak thus yields incomplete communication that leaves the reader to compensate for missing interpretive support. This can cause misunderstanding.

Writing as if speaking, like broadcasting a TV program with the sound muted, introduces a layer of hindrance to understanding. A professional wordsmith crafts the message with the awareness that communicating in writing depends heavily on words read.

 

3. Good writing serves a diverse readership.

Your individuality affects the choices you make as a speaker and as a writer, as well as your needs as a reader. Most people most of the time lack awareness of the extent of these idiosyncratic influences. Still, they limit a writer's effectiveness in ways that a self-aware expert wordsmith can address.

When we speak, we reflect our individual cognitive (thinking and learning) tendency or style. The four basic cognitive styles:

  • abstract sequential

  • abstract random

  • concrete sequential

  • concrete random.

Consequently, when you write as you speak, you could have only a 25% chance of communicating in sync with any given reader’s cognition. Writing as you speak might not serve best your readers who do not share your cognitive style — possibly a large portion of them.

Not only does every person tend to one of these four basic cognitive styles, but each of us also has other tendencies for processing information. For example, the Myers-Briggs Type Indicator (MBTI) test indicates 16 different personality types. Even if you know your own MBTI type, do you also know how to accommodate all sixteen types at once?

Likewise, Neuro-linguistic Programming (NLP) identifies and ranks four ways in which all of us process information:

  • visual
  • kinesthetic
  • auditory
  • audio-digital.

NLP testing can reveal any your ranking of the four information processing styles, just as MBTI testing can identify any person as having one of 16 personality types. Every individual also tends to one of the four cognitive styles noted above. These are but three ways to identify how we choose to present information to others and how we prefer information presented to us.

Every person can introduce their own individual biases when speaking and writing to others. Not mitigating these — most often because they're invisible to the person communicating — can leave one wondering why others do not understand as intended.

Except for people who have the self-awareness that such testing provides and who pay attention to how their individuality affects their writing, these biases remain invisible to most people most of the time. Because of these biases, the effectiveness of anybody's writing is limited; more or less limited with each reader according to how much or how little the reader shares the biases of the writer.

When you write to somebody who knows you well or who happens to share your information-processing tendencies, writing as you speak could serve you well. However, when you need to communicate important information effectively to more and various people, your chances of communicating effectively decline sharply if you write as you speak.

A professional wordsmith not only self-aware but also expert at accommodating a diverse readership can minimize the risks of miscommunication caused by unnoticed personal bias and serve readers more effectively.

tip: Get a wordsmith who approaches writing as a skilled craft.
Do not write as you speak or waste your precious time trying to write like a professional wordsmith. When you really need your audience to understand, have a professional wordsmith — an Articulate wordsmith — craft your message for you in service to your whole audience.

 

- Glenn R Harrington, Articulate Consultants Inc.

 

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