Articulate Marketing

Call upon Articulate Consultants for marketing support

…when you feel ready to rethink your marketing fundamentally, free of others’ and even of your own tendencies and biases.

…when you aim to get more good clients, keep more good clients, and to reduce the cost per sale.

…when you aim to attract and to retain customers who recognize no substitute for dealing with you.

…when you seek to leverage your in-house business acumen with bright minds and clear communication from outside.

…when you appreciate the significance of standing apart from competitors by doing different things or by doing things differently.

…when you recognize the importance of identifying your market in ways that people in that market readily affirm.

…when you feel that the time has come to refresh or to renew your marketing efforts, perhaps by taking a big step forward or by returning to your roots.

fundamentals first

Articulate Consultants recognizes the perennial value in this enduring truth: Truly effective marketing consciously encompasses all aspects of generating, satisfying, and maintaining on-going demand for valued goods and services.

make and keep a true promise 

For any business to get more good clients, keep more good clients, and reduce the cost per sale, it must make the right promise to the right people in the right ways. Strategic marketing integrates with brand management at always keeping that promise.

 

effective tactics require smart strategy 

When everybody seems to spend almost their entire marketing budget online, clients of Articulate Consultants typically find it refreshing, validating, and profitable to get more involved in effective alternatives to online measures that complement and enhance their customer relations.

 

full toolbox online through alliance 

Articulate Consultants often work with people already on the client’s team who provide expertise in pay-per-click (PPC) advertising, in search-engine optimization (SEO), and in evaluating organic and inorganic web-search results aimed at improving the click-through rates (CTR) and conversions they generate.

 

Articulate clients often already have a good graphic designer and preferred photographer, too. Better to take advantage of such a relationship than to disrupt it.

 

Involving outside expertise with good timing can yield nice gains. A good consultant adds value through good judgment on such matters. 

address the right questions    

Consider accurate answers to these questions fundamental:

     Q: How is your company actually best known? Why?

     Q: What customers choose to bypass your competitors to deal with you? Why?

 

Articulate Consultants can help to get good answers to these questions, then to use the key messages within in helping to attract more of the good business you prefer.

lower costs = higher profits

It generally takes multiple contacts over time to foster the first transaction that establishes a new business relationship. These affect cost per sale and net profits.

 

Yet, the most reliable sources of low-cost sales:

  • good quality referrals
  • more business per client
  • business relationships that last.

 

Articulate Consultants can help to attract more profitable business in these ways.

integrate marketing with brand management 

Integrated marketing and brand management wholistically consider the whole enterprise, aiming to ensure a consistent experience of the brand at every contact.

 

Articulate Consultants can gather real market intelligence to integrate into sound sales-support and customer-retention strategies to help increase brand distinction in the perception of the target market and to increase net profit.

articulate your unique value proposition effectively  

Since 1996, independent businesses in Canada and the USA have turned to Articulate Consultants for unbiased marketing expertise. To experience bright minds and clear communication focused on improving your marketing performance, contact Articulate Consultants. Click the link below to request a free discovery session.

Serving Canada and the USA from Victoria, British Columbia, Canada 

By appointment only 

(c) Copyright Glenn R Harrington / Articulate Consultants Inc.