Ideal Client Profile: Government

size of project

• big enough to spend $5k or more on Articulate’s services
• important enough to complete with key roles held by the same client personnel throughout

location of office

• Canada – anywhere with phone and internet service
• USA – anywhere with phone and internet service

nature of project

• requiring expertise and/or perspectives that Articulate can provide as a specialist resource:
• editorial work: technical writing, editing, proofing
• concept development/articulation
• research/interviewing
• project management/leadership
• complementary work such as design & layout, illustration

person

• a decision maker who has the prerogative to exercise his or her own judgment when appropriate
• somebody who knows what’s in it for him/her for the project to succeed
• receptive and willing to heed the input or follow the guidance or trust the judgment of an expert
• receptive and willing to discuss important matters as necessary
• receptive and willing to designate a contact person to facilitate a consultant’s access to information and decisions
• reliable to keep an agreement
• pays promptly

Note: This is a profile of the ideal client, like the bullseye at the center of a target. Articulate Consultants will consider dealing with people of other descriptions, or other areas of the same target.

- Glenn R Harrington, Articulate Consultants Inc.

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