Problems that Articulate Consultants help to solve.

Since 1996, the core strength of Articulate Consultants has been expertise at helping independent businesses to fulfil more of their potential by refocusing marketing and renewng brand management based on authenticated key messages. From this, integrated marketing and brand management can help to attract more of the business they want cost-effectively.

Within and alongside this focus, Articulate Consultants has worked with people in various fields to address a variety of strategic and tactical communications concerns.

Articulate works with self employed individuals who:

• need to distinguish their unique value as an enterprise and not be perceived as merely another individual.
• want to get business clients by positioning themselves as must-see experets, and to get government clients either through bypassing the proposal-writing process or by creating effective proposals as efficiently as possible.
• struggle to develop brand equity in their own name.

Articulate works with management teams, boards, and committees who:

• struggle to define or redefine their organizational mission meaningfully and effectively.
• have difficulty differentiating their products and services in terms of client experience.
• get frustrated trying to identify convincingly their ideal client profile or unique value proposition.

Articulate works with the managing partners of law firms who:

• feel disappointed at the lost opportunity when they learn that a client went to another firm to address needs that their own law firm could have handled competently.
• feel exasperated that the best options for advertising tend to be crowded with law firms, making the cost high for an ad that might not pay for itself.
• happily receive referrals but feel unhappy about their quality, wishing that they had to disqualify fewer and could get more of the good cases by referral.

Articulate works with people in the public service (government) who:

• get concerned when they’re involved in a multi-author document and each author has followed different standards, risking a final draft that’s embarrassingly inconsistent.
• want to avoid documents that they develop going before the public eye and not reflecting their work as well as possible.
• just want to focus on getting good content into important documents and not have to worry about tidying up the structure, ensuring proper grammar everywhere, or getting all of the formatting just right.

Articulate works with business development managers from consulting firms who:

• hate making sales calls.
• resent the risks of working long and hard to prepare proposals for just a chance at a contract.
• get infuriated when they lose a contract to a competitor.

Articulate works with newsletter issuers who need to generate more results and who:

• feel discouraged that their newsletter is often deleted or recycled before it is read.
• feel resigned that their newsletter doesn’t really resound with their readers.
• are concerned that their newsletter doesn’t seem to make much difference to the bottomm line.

Articulate works with investment advisors who:

• feel disappointed about not getting enough 'face time' in the community to find prospects through personal networking, then encounter a low success rate when they do meet new people.
• agonize over lost business from clients not yet referred to them when an established client transfers accounts to another province or state.
• regard themselves as having succeeded to a point of being exempt from active prospecting for new clients, yet secretly feel guilty about not growing their clientele to a higher level while prospecting is essential to achieve the next level of success.

Articulate works with credit union marketers who:

• get frustrated that the depth-of-relationship with many members could be greater but does not change while they take part their business elsewhere.
• feel resigned about dealing with ad agencies that focus on their own creativity and winning awards and do not seem to create high value for the high fees they charge.
• constantly need to distinguish their unique value as a community credit union and not be perceived as merely an alternative bank.

At the core, Articulate works with independent business marketers who:

• struggle to position their company as a distinct, unique source for what they offer so that customers bypass competitors.
• feel frustrated that their products and services are regarded as equal to competitors’, rather than specifically worth seeking out.
• feel disappointed that the customer experience that makes some people loyal just isn’t well known or widely appreciated.

Until a problem or set of problems is clearly understood in context, a bullseye-hit solution can only happen by chance. This is why Articulate clients cooperate with or participate in the process of diagnosis, are involved in the prescription, and cooperate with or participate in implementing the solution. In every case, Articulate lives up to the motto bright minds, clear communication.

If you identify with any of the situations mentioned here, and are willing to cooperate with or participate in the examination and solution of your concerns, then contact Articulate Consultants and ask for a free discovery session.

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