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Marketing

Get more good clients. Keep more good clients. Reduce the cost per sale.

     Q: What is your company best known for?

     Q: Why do people bypass your competitors to buy from you?

Articulate Consultants helps to get good answers to these questions, then to use these key messages in integrated marketing and brand management to help attract more good business.

To ensure that key messages are authentic and effective, it is essential to find out how the ideal client views your business. Their perspective. Their words.

Focusing on these key messages typically informs better strategic decisions to improve the cost-efficiency of marketing efforts.

Sharing these key messages intelligently – ideally expressed in the words that ideal clients use – can validate the experience of current and past clients while positioning your company as a go-to source for people who seek that satisfaction.

In many fields, it takes multiple contacts over time to foster the first transaction that cements a new business relationship. These factor into cost per sale and affect net profit per client.

The most reliable sources of low-cost sales are:

• more business per client.
• qualified referrals from customers and suppliers.
• client relationships that last (high loyalty, low attrition).

Articulate can help to attract more profitable business in these ways.

From well-established companies to the newly self-employed, successful marketing is in the long term brand-focused. Integrated marketing and brand management wholistically consider the whole enterprise, aiming to ensure an appropriate, consistent experience of the brand at every touch point.

While marketing encompasses everything that connects service providers and product manufacturers to their final consumers, good marketing fosters brand attractiveness so that people bypass competitors to come to you.

Your market needs you to claim credibly what you can do for them in terms of the problems you solve. From there, a good integrated marketing plan implemented with good project management can to help fulfil more business potential.

Articulate's consultants integrate real market intelligence into effective sales-support and customer-retention strategies to help increase net profit per client and increase market share.

Professionals who want to hit their targets and are willing to aim high Articulate for unbiased expert help with brand-focused marketing rooted in the effective communication of authentic key messages.

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I want to book a FREE discovery session to explore how Articulate Consultants can help me to meet my business communications challenges.

serving Canada and the USA

from Victoria, British Columbia, Canada

When the clock on the wall of Articulate Consultants says 12:00 noon,

then clocks in Sacramento, California also say noon.

© Glenn R. Harrington  /  Articulate Consultants Inc.